From Left to Right Mike Ploch, First Banking Center of Lake Geneva Bjorn Kaashagen, Badger Midwest Holdings Bob Rehm, Badger Midwest Holdings Chuck Ledsinger, President and CEO, Choice Hotels Janna Morrison, SVP of Francise Services, Choice Hotels David Goldberg, SVP Corporate and Brand Strategy, Choice Hotels Wayne Weilgus, EVP and Chief Marketing Officer, Choice Hotels Sam Russo, Midwest Venture Capital Management

The Lake Geneva Comfort Suites was selected as Choice Hotels 5000th opening. The hotel was honored to celebrate its grand opening with Choice President and CEO, Chuck Ledsinger, who presided over the opening ceremonies, as well as many other Choice Hotels' executives, investors, and local dignataries.

5000th Hotel - Media coverage

5000th Hotel - Hotel Journal

5000th Hotel - Hotel Business

5000th Hotel - Primary Choice